MacTay Consulting is the leading management consulting firm in Nigeria, providing HR Consulting, Learning & Development Solutions,Outsourcing and Contact Centre Solutions.
We are recruiting to fill the position below:
Job Title: Head of Marketing
Location: Lagos Mainland, Lagos
Employment Type: Full-time
Line Management: Communication Officers
Reports To: Executive Directors
Grade Level: Manager
Sector: Education Services
Objective
- To provide strategic direction and leadership for all marketing activities, and improve enrollment and student population at all campuses.
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Responsibilities
- Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.
- Create a positive image and reputation for the organization by working with internal and external stakeholders.
- Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.
- Lead all Below the Line (BTL) activities.
- Participate in the development and implementation of all Above the Line (ATL) strategies.
- Maintain brand visibility through new, traditional and digital media.
- Lead the selection of PR/Digital/Research agencies.
- Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.
- Assist in yearly budgeting for the school marketing and communications.
- Liaise with lead generation sources and platforms.
- Develop and execute lead conversion strategies to drive student enrolment.
- Oversee department members and ensure completion of tasks.
- Generation, analysis, and submission of reports on marketing-related activities and strategies.
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Qualification & Experience
- Bachelor’s Degree in Mass Communication or any related discipline.
- Cognate experience in the Educational sector.
- 5 – 12 years work experience.
Competencies:
Organisational Competencies:
- Team Player
- Oral & Written Communication
- Organizational Awareness
- System and process management
- Reporting techniques
- Time management & meeting deadlines
- Results-focused
- Professionalism
- Attention to detail
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Corporate Culture:
- Integrity
- Excellence
- Creativity
- Critical Thinking
- Innovation
- Resourcefulness
Application Closing Date
4th October, 2022.
Method of Application
Interested and qualified candidates should send their CV to: recruitment@mactay.com using the Job Title as the subject of the mail.
