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Head of Marketing at MacTay Consulting

MacTay Consulting is the leading management consulting firm in Nigeria, providing HR Consulting, Learning & Development Solutions,Outsourcing and Contact Centre Solutions.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos Mainland, Lagos
Employment Type: Full-time
Line Management: Communication Officers
Reports To: Executive Directors
Grade Level: Manager
Sector: Education Services

Objective

  • To provide strategic direction and leadership for all marketing activities, and improve enrollment and student population at all campuses.

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Responsibilities

  • Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.
  • Create a positive image and reputation for the organization by working with internal and external stakeholders.
  • Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.
  • Lead all Below the Line (BTL) activities.
  • Participate in the development and implementation of all Above the Line (ATL) strategies.
  • Maintain brand visibility through new, traditional and digital media.
  • Lead the selection of PR/Digital/Research agencies.
  • Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.
  • Assist in yearly budgeting for the school marketing and communications.
  • Liaise with lead generation sources and platforms.
  • Develop and execute lead conversion strategies to drive student enrolment.
  • Oversee department members and ensure completion of tasks.
  • Generation, analysis, and submission of reports on marketing-related activities and strategies.
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Qualification & Experience

  • Bachelor’s Degree in Mass Communication or any related discipline.
  • Cognate experience in the Educational sector.
  •  5 – 12 years work experience.

Competencies:

Organisational Competencies:

  • Team Player
  • Oral & Written Communication
  • Organizational Awareness
  • System and process management
  • Reporting techniques
  • Time management & meeting deadlines
  • Results-focused
  • Professionalism
  • Attention to detail

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Corporate Culture:

  • Integrity
  • Excellence
  • Creativity
  • Critical Thinking
  • Innovation
  • Resourcefulness

Application Closing Date
4th October, 2022.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@mactay.com using the Job Title as the subject of the mail.

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